This project explores the design of a toy with a strong emphasis on graphic design and visual storytelling, using Gods and Mythology as the central theme. The concept focuses on translating mythological identities into contemporary visual systems through packaging, symbolism, and narrative.

Our concept reimagines mythological gods as characters attending a futuristic party, where a mysterious murder takes place on a disco dance floor—hence the subtitle “Murder at the Disco.” The visual language draws from a techno and nightlife aesthetic, blending mythology with contemporary club culture.

Each toy is differentiated through its packaging design, allowing viewers to identify which god is represented before even seeing the figure. Artemis is symbolized through a lunar eclipse, referencing her connection to the moon, while Apollo is represented as a solar eclipse, reflecting his association with the sun. These celestial events become graphic motifs that guide color, typography, and composition throughout the packaging system.

We drew inspiration from techno club culture and experimental poster design, particularly within brutalist and acid graphic languages. These references emphasize high contrast, abstraction, and intensity, allowing mythological figures to be represented symbolically rather than literally.

This visual approach aligns with the narrative of a futuristic party setting and supports the idea of a mythological murder mystery, where atmosphere and tension are communicated through graphic form. Circular motifs, radial compositions, and cosmic textures reference eclipses and celestial bodies, directly informing the visual identities of Apollo and Artemis.